Color Palette Picker for Packaging & Boxes

Choose professional, print-friendly palettes for cartons, labels, and product packaging. Instant HEX, RGB and CMYK values.

No signup — export PNG/JSON or copy colors.
4 colors

Palette

Accessibility

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Color palette for packaging: how to choose

Color is one of the most powerful tools in packaging design — it affects brand perception, shelf visibility, and perceived value. Use this palette picker to generate print-friendly color schemes and check basic contrast for readability.

Screen vs print

Colors on screen (RGB/HEX) may not match print output. We provide CMYK approximations to help you communicate with printers. Always request a physical proof before mass production.

Common packaging trends

  • Minimal: soft neutrals with one accent color
  • Premium: muted tones with a metallic accent
  • Eco: warm greens, browns and paper-friendly neutrals
  • Luxury: deep saturated colors with high contrast

FAQ

How do I choose colors for packaging?

Consider brand identity, target audience, and product category. Use our presets for category-specific starting points.

Are these colors print-friendly?

We provide CMYK approximations. For final print, request test prints and consult your printer for spot colors (Pantone) if needed.

Which colors work best for food packaging?

Food packaging often uses appetizing tones: warm reds, oranges, and earth tones for natural products. Follow regulatory labeling guidelines for your market.